About Us
Meet the Founder
Posh Heirlooms is founded by Pooja Shah, a third-generation jeweler. The brand is built on a simple belief, fine jewelry should last as long as the stories it carries. Growing up in her father’s factory in India, Pooja spent her childhood surrounded by the craft of jewelry making. It was there that she mastered the “technical soul” of the trade - learning not just how a piece looks, but exactly how it is built to last.
After finishing her professional training in jewelry design, Pooja moved to Seattle to start a new chapter. Today, she combines her family heritage with a modern vision, bringing world-class craftsmanship to a new audience.
The craft
Every piece is made-to-order in India, a land known for its craftsmanship. By manufacturing in-house, we oversee every step from the first sketch to the final polish. This ensures exceptional quality and honest, direct pricing by removing the middleman.
Each piece is crafted specifically for you, carrying a standard of artistry that only generations of expertise can provide. We work exclusively with recycled 14k and 18k gold and lab-grown diamonds, chosen for their brilliance and smaller environmental footprint.
Our Philosophy
We embrace the concept of the Heirloom because we believe fine jewelry should be a witness to a lifetime. We do not design for the trend of the moment; we craft for the endurance of generations.
To us, a "forever piece" must be timeless, durable, and entirely unique. By merging a touch of the past with the spirit of the present, we create modern heirlooms - made to be lived in, loved, and passed on. Our jewelry is designed to feel as intentional today as it will decades from now.